Messaging and Copy Editing, DC Military Publications

Wrote and edited the Fort Detrick Base Guide, as well as researched areas that were incomplete or outdated.  Worked with Ft. Detrick personnel to gain approvals on content, as well as partnering bases to ensure information was as accurate and complete as possible.

Website Copy and Messaging Strategy, Capitol Environmental

Wrote and edited this waste management firm’s entire website to provide education on Capitol Environmental’s core capabilities, services and approach.  Focused on specific and messaging on Capitol Environmental’s unique selling propositions, the benefits to the customer, and its competitive advantage in the space.

Sales Copy and Messaging, Northstar Media

For the Global Travel Marketplace event, we developed concepts, copy and messaging strategies for this brand-new appointment-based event.  Because the show was a launch, it was essential to build awareness and demand, provide credibility via statistics and client testimonials, as well as clearly communicate the benefits to potential exhibitors.